11 episodes

Beyond Marketing with Sponge is a podcast for marketers, and co-hosted by work wives Jessica Sprinkel and Allison Isett. Every week, Jess and Allison call each other to talk about growing their business, confronting burnout, and unapologetically enjoying their young families. We realtalk with influential marketers and hear their successes, failures, and what they'd be doing if it weren't for marketing. You'll end each show motivated, empowered, and refreshed: It's a hard job, but we are in this together.

Beyond Marketing with Sponge Sponge

    • Business
    • 5.0 • 7 Ratings

Beyond Marketing with Sponge is a podcast for marketers, and co-hosted by work wives Jessica Sprinkel and Allison Isett. Every week, Jess and Allison call each other to talk about growing their business, confronting burnout, and unapologetically enjoying their young families. We realtalk with influential marketers and hear their successes, failures, and what they'd be doing if it weren't for marketing. You'll end each show motivated, empowered, and refreshed: It's a hard job, but we are in this together.

    011: Kaila Hemler at Clarabridge on Tips For Synchronizing Sales and Marketing

    011: Kaila Hemler at Clarabridge on Tips For Synchronizing Sales and Marketing

    In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, plus how she coped with pregnancy and new mommyhood during the COVID pandemic. 

    • 44 min
    010: Jess Larkin at Okta Shares How to Build Successful ABM Programs

    010: Jess Larkin at Okta Shares How to Build Successful ABM Programs

    In this episode, we chat with Jess Larkin, Named Marketing Manager at Okta. Allison and Jess go way back so we're catching up with her about life at Okta, having a baby during the pandemic and the ins and outs of ABM. 

    • 25 min
    009: We're back, baby

    009: We're back, baby

    It's....April? In today's episode we talk about coming back from our hiatus, how things have been going and what projects have us excited for 2021!

    • 19 min
    008: Starting a New Job During Covid and NOT Burning Out, with Jen Senwoo

    008: Starting a New Job During Covid and NOT Burning Out, with Jen Senwoo

    In this episode we talk with Jen Senwoo, Head of Demand Gen at Shippo. We discuss what it was like starting a new job during COVID, whether the East Coast and West Coast stereotypes hold up, and how to manage burnout while working for a start up. 

    • 48 min
    007: Back to School, Staying Sane, and a Passionate Plea for Email Deliverability

    007: Back to School, Staying Sane, and a Passionate Plea for Email Deliverability

    • 43 min
    006: Interview with Meaghan Amato of Tracelink

    006: Interview with Meaghan Amato of Tracelink

    In this episode, we chat with Meaghan Amato, Director Of Marketing Operations at Tracelink. We discuss what steps marketing teams can take to move past random acts of marketing during a global pandemic. Tune in!

    • 56 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

M.Reds1020 ,

Well Done!

Fresh and enjoyable, great addition to my podcast library!

MOPS_Love ,

Great Listen!

Really love this!

MLawEnginerd ,

Great Podcast on Challenges of Starting a Small Consulting Business!

Love this podcast for being real about how hard it can be to figure out all the roles (HR, Payroll, Legal, Accounting, etc) when it is just one or two of you! I also appreciate hearing about how you balance the business with motherhood, and provide each other grace to deal with illness, quarantine, etc! I like hearing about the saga of the PPP and how you hustled to figure out a way to make it work! Can’t wait for more episodes!

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